ROTARY LUNCHEON: Kent Campbell, Fake News

Kent Campbell is a Strategist for Reputation X, a reputation management services company that helps brands defend against fake news, build online reputation, and increase search visibility online. He has over ten years of consultative sales and technical marketing experience and specializes in search engine marketing, social media marketing, content marketing, and reputation management.

Kent has been a Rotarian for over a decade. He served as president of the Rotary Club of Ventura South in Southern California and is currently the president of the Rotary Club of Mill Valley. As a Rotarian, he and others have immunized children from polio in the jungles of Nigeria; opened diabetes treatment clinics in Cameroon; helped to bring water to remote villages in the Philippines, thus freeing Philippine girls to attend school instead of carrying water; and worked on sanitation projects in Peru.  Locally, Kent has participated in projects to eliminate hunger and improve both education and health care.

Kent’s presentation today entitled “Engineering Influence” explores the origins of fake news, how it is created, who creates it, and how to spot bogus online content.  He will take us on a stroll through the dark side of the web where stolen identities, online viruses, and imaginary people can be bought and sold.

This is a weekly membership meeting for The Rotary Club of San Francisco, open to all Rotarians, visiting Rotarians, prospective members and guests.

Each luncheon meeting includes three-course lunch from Scala's Bistro. Individual lunch tickets are $40, or purchase a book of four tickets for the discounted price of $145. Cash, check and credit card payment options available. Tickets available for purchase at the door.